下面是小编为大家整理的企业员工支持计划调查报告,供大家参考。
T able
o f
Con ten ts
Ov ervie w
I n tr oduction
T hes e
benchmark s
will
pr o vide
y ou
and
y our
comp an y
wit h:
Wha t
D riv es
Enga gemen t:
T he
K e y
Me trics
that
M a tter
A t
P ostBe y ond,
thes e
are
t he
de finitions we
us e
to
e xpl ain
each
specific
metric:
•
Shar es:
•
R ea ch:
•
I n ter a ction:
6 1.8 /100
53%
2, 097 , 5 7 5
209,20 3,882
3 7 8,801
•
A doption:
•
P ostBe y ond
I n fluence
I nde x TM :
to t al r ea ch,
number s
o f
shar es,
content
in ter actions
and
o v er all
emplo y ee
a dop tion
A doption
A dop tion
•
Securing
e x ecutiv e
buy -in.
•
A dop tion
stra tegy .
•
Clear measuremen t .
•
Emplo y ee
tr aining.
•
V endor
support .
A doption
b y
T op
10
I ndustries
100%
75%
50%
25%
R estaur an ts
M edical De vices
A doption
b y
us e
cas e
T hough t
Leader ship
54.65 %
Social
Selling
54.42 %
T alent
A cquisition
63.84%
A doption
b y
comp an y
siz e
SMB
Mid-M ark e t En terprise
56.23%
36. 60 %
61. 02 %
Shar es
•
A v er a ge
shar es
by
comp any .
•
Con tent
shar ed.
•
Shar es
by
emplo yees.
•
Desktop
v er sus
mobile
sharing.
•
Social
ne tw ork s.
3 7 8,801
3:1
6 1.22
Comp aring
shar es
b y
industry,
us e
cas e
and
comp an y
siz e
H er e
ar e
the
de finitions
o f
the
t hr ee
major us e
cas es
f or
our customer s:
•
T hough t
L ea der ship:
•
Social
Selling:
•
T alen t
A cquisition:
0-499
500-4 ,999
5, 000
Shar es
b y
T op
10
I ndustries
1.
M anagement
Consul ting
7 9,04 2
1, 498
2.
Sta f fing
&
R ecruiting
50, 7 02
954
3.
T r a vel
&
T ourism
48,263
275
4 .
Financial
Services
45, 150
490
5.
Engineering
42, 452
753
6.
Pr o f essional
Services
2 4 ,639
201
7 .
R e tail
23,340
400
8.
Computer
So f tw ar e
20 ,57 6
432
9.
Banking
10.
L ogistics
/
T r anspor ta tion
14 ,915
596
108
5,594
I ndustry
T o t al
Shar es
Shar es
per Emplo y ee
SMB
4 7, 0 77
Mid-M ark e t
12 4 , 690
En terprise
2 07 ,03 4
Shar es
b y
us e
cas e
T hough t
Leader ship
2 48,40 7
Social
Selling
82,906
T alent
A cquisition
28, 010
Shar es
b y
comp an y
siz e
R ea ch
459
433
772
T o t al
Br and
R each
per
I ndustry
T op
t hr ee
industries
t ha t
hav e
the
l ar gest
br and
r ea ch:
Enga gemen t
I ndustry
A v er a ge
Engagemen t
Banking
29 ,8 35
M anagement
Consul ting
57 ,313
Engineering
35,598
Financial
Services
51 , 186
IT
Services
21,809
Pr o f essional
Services
36,351
R estaur an ts
49 ,319
R e tail
51, 795
Sta f fing
&
R ecruiting
38, 169
T r a vel
&
T ourism
62,420
P ostBe y ond
Benchmark: Glob al
R esul ts
A dop tion
Ra te
I ndustry
M ain
U s e
Cas e
A doption
%
A v er a ge
R ea ch
A v er a ge Shar es per Mon th
A v er a ge Enga gemen t
Shar es
per Emplo y ee
85. 16 %
79 .2 7 %
6 7 . 77 %
64 .81 %
53. 00 %
A v er a ge
R ea ch
I ndustry
M ain
U s e Cas e
A doption
%
A v er a ge
R ea ch
A v er a ge
Shar es
per Mon th
A v er a ge Enga gemen t
Shar es
per Emplo y ee
IT
Services
Social Selling
53. 00 %
13,359 ,9 35
264
21,809
51
Financial Services
T hough t Leader ship
2 7 . 14 %
11,96 1, 7 06
3, 7 62
51, 186
99
R e tail
T hough t Leader ship
20. 49 %
5,864 ,915
1,945
51, 795
58
T r a vel
&
T ourism
Social Selling
6 7 . 77 %
5, 088,54 1
4,022
62,420
152
Consul ting
T hough t Leader ship
64 .81 %
6,586
57 ,313
94
A v er a ge
Shar es
per
M on th
I ndustry
M ain
U s e Cas e
A doption
%
A v er a ge
R ea ch
A v er a ge Shar es
per Mon th
A v er a ge Enga gemen t
Shar es
per Emplo y ee
Consul ting
T hough t Leader ship
64 .81 %
4,635, 0 36
6,586
57 ,313
94
Sta f fing
& R ecruiting
T hough t Leader ship
4 7.7 6 %
3, 14 1,252
4 ,225
38, 169
48
T r a vel
&
T ourism
Social Selling
6 7 . 77 %
5, 088,54 1
4 , 022
62,420
152
Financial Services
T hough t Leader ship
2 7 . 14 %
11,961, 7 06
3, 762
51, 186
99
Engineering
T hough t Leader ship
85. 16 %
2,560, 68 3
3,53 7
35,598
32
A v er a ge
Engagemen t
I ndustry
M ain
U s e
Cas e
A doption
%
A v er a ge
R ea ch
A v er a ge
Shar es
per Mon th
A v er a ge Enga gemen t
Shar es
per Emplo y ee
T r a vel
&
T ourism
Social
Selling
6 7 . 77 %
5, 088,54 1
4,022
62, 4 20
152
Consul ting
T hough t
64 .81%
4,635, 0 36
6,586 Leader ship
5 7 ,313
94
R e tail
T hough t Leader ship
20. 49 %
5,864 ,915
1,945
51, 79 5
58
Financial
T hough t
2 7 . 14%
11,961, 7 06
3, 7 62 Services
Leader ship
51, 186
99
Sta f fing
& R ecruiting
T hough t Leader ship
4 7.7 6 %
3, 14 1,252
4 ,225
38, 169
48
Shar es
per
Emplo y ee
I ndustry
M ain
U s e Cas e
A doption
%
A v er a ge
R ea ch
A v er a ge
Shar es
per Mon th
A v er a ge Enga gemen t
Shar es
per Emplo y ee
T r a vel
&
T ourism
Social Selling
6 7 . 77 %
5, 088,54 1
4,022
62,420
152
Financial
T hough t
2 7 . 14%
11,961, 7 06
3, 7 62
51, 186 Services
Leader ship
99
Consul ting
T hough t Leader ship
64 .81 %
4,635, 0 36
6,586
57 ,313
94
Educa tion
T hough t
2 4. 00%
1, 00 3,53 7
177 7 ,882 Leader ship
92
Pr o f essional Services
T hough t Leader ship
39. 17 %
3, 159 , 7 88
2, 053
36,351
61
Earned
M edia
V alue
A v er a ge
EMV
250, 000
200, 000
150 , 000
100 , 000
50, 000
0
L ogistics
/
T r anspor ta tion
Con ten t
15.86%
26. 7 5 %
99. 7 5 %
0 .25 %
Best
Pr a ctices
f or Empl o y ee
A dv oca cy
1.
P er s onaliz ed
posts
64%
mor e
enga gemen t2.
Best
time
o f
da y
to
post
3.
Gamifica tion
and
incentiv es
7
am
and
2
pm T ime D ay
8
am
S unda y
6
pm
W ednesda y
12
pm
F rida y
2
pm
T hur sda y
4.
I nternal
emails
When
an
U pda te
is
sen t,
it
is
the
highest
number
o f
active
user s
and
user s
sharing f or
the
w eek
or
mon th,
depending
on
the
frequenc y
it
is
sen t.
O ne
customer
e xperimen ted
with
U pdates
f or
a
couple
o f
mon ths,
and
w e consisten tl y
sa w
the
highest
number
o f
active
user s
and
user s
sharing
on
the
da y
o f
the w eek
tha t
these
emails
w er e
sen t
out
to
user s.
O ne
global
management
consulting
firm
sends
emails
on
a
w eekly
basis
to
in f orm
their end-user s
o f
ne w
con tent
and
upda te
them
on
an y
competitions
the y
ar e
holding.
T hese w eekly
U pdates
ha ve
a
strong
corr ela tion
( corr ela tion
coe f ficien t
gr ea ter
than
0 . 7) with
w eekly
active
user s,
w eekly
user s
sharing,
and
the
to tal
number
o f
shar es
w eekly.
7 5.25
3
P eriod)
Score
Quar tille
T o tal
per Section
P oin ts Earned
W eighting
( Pr evious )
(Curr en t
( I ndividual )
Quar tille
Quar tille
A ctuals (Curr en t P eriod)
A ctuals ( Pr evious P eriod)
T op Score
A ver age
f or Computer So f tware
A ver age
M etric
Ca tegory
P ostBe y ond
I n fluence
I nde x TM
P ostBe y ond
I n fluence
I nde x TM
I n fluence
I nde x
Scor e
A dmin Licence
Utiliza tion
7 4.99 %
79 .39 %
192. 6 7 %
80.00 %
7 8.00 %
3
3
6
16.50 3 0.0 0
M on thl y
P osts
Cr ea ted
51
39
432
13
16 2
2
6
Dail y
P osts
Cr ea ted
1 .7 0
1.29
14 .40
0.4 3
0 .52
2
2
6
U pdates
(M on thl y )
1.33
1.56
10 . 45
0 .33
3 .03
2
4
4
%
U nbr andad
51. 08 %
60.82 %
100 .00 %
64. 10 %
8. 7 0 %
3
1
4
P osts
Cr ea ted
fr om
S uggestions
55
34
731 0
0
1
1
4
End-us er Shares
per
Shar er
25
23
1 83
6
27
1
3
10 2 0.0 0
3 0.0 0
P er sonaliz ed
Shares
38.26%
46.8 7 %
100 .00 %
96.4 7 %
56.06 %
4
3
5
I n ter actions
per
Shar er
192
222
1218 50
190
1
3
10
U ser s
S uggesting
Con ten t
10 9
47
2
0
1
1
5
P er f ormance Shar e
Ra te
54.22 %
66. 7 6 %
94. 7 4 %
7 0.00 %
80.65 %
3
4
10 38.75
4 0.0 0
%
U ser s
Sharing
(T o tal )
26.86%
31.31%
85. 71 %
35. 00 %
64. 10 %
3
4
10
A doption
32. 18 %
40.38 %
130 .00 %
40.00 %
62.00 %
3
4
10
Ratio
f or
U ser s
Sharing
28.50%
29. 72 %
69.04 %
15.9 3 %
39.96 %
1
4
5
Ratio
f or
A ctive
U ser s
22. 17 %
21.8 3 %
52.99%
11. 66 %
2 4. 10 %
1
3
5
I n fluence
I nde x
Scor e
T he
I n fluence
Scor e
( IIS )
measur es
admin
and
end-user
activity
and
the
over all
impact
on
perf ormance.
7 5.25
out
o f
100
A dmin
End-U ser
P erf ormance
16.50
2 0.00
38. 75
Conclusion
D a t a
Me t hodolo gy
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